Yahoo AdTech DSP vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | Yahoo AdTech DSP | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 3.6 | 4.3 |
| Review count | 181 | 660 |
| Ease of use | 7.7 | 8.7 |
| Ease of setup | 7.6 | 8.6 |
| Quality of support | 8.2 | 9.1 |
| Meets requirements | 7.8 | 8.6 |
| NPS | -1.714286 | 49.467275 |
| Small Business | 42.8% | 27.4% |
| Mid-Market | 34.4% | 57.9% |
| Enterprise | 22.8% | 14.7% |
| Total page views | 142 | 1,457 |
| Total LLM citations | 324 | 9,026 |
Yahoo AdTech DSP
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms
- Targeting Efficiency
- Tracking Metrics
- Design Quality
- Targeting Options
- Results Performance
- Audience Targeting
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful