G2 Vendor Directory

XMPie vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricXMPie

by Xerox

ActiveCampaign

by ActiveCampaign

Overall rating4.04.4
Review count1214,827
Ease of use7.18.5
Ease of setup5.08.3
Quality of support7.18.7
Meets requirements8.98.9
NPS9.09090963.188467
Small Business50.0%92.0%
Mid-Market33.3%7.1%
Enterprise16.7%0.9%
Total page views8112,380
Total LLM citations100171,147

XMPie

XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation.

Pros

    ActiveCampaign

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

    Pros

    • Ease of Use
    • Automation
    • Automations
    • Automation Features
    • Features
    • Email Marketing