G2 Vendor Directory

WooCommerce vs. Shopify

A side-by-side comparison based on G2 review data.

MetricWooCommerce

by Automattic Inc.

Shopify

by Shopify

Overall rating4.44.4
Review count1,2835,146
Ease of use8.89.1
Ease of setup8.79.0
Quality of support8.08.6
Meets requirements9.08.9
NPS60.29173460.897565
Small Business89.3%79.7%
Mid-Market8.3%15.5%
Enterprise2.4%4.8%
Total page views1,70717,048
Total LLM citations8,70538,198

WooCommerce

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.

Pros

  • Ease of Use
  • Easy Integration
  • Plugin Flexibility
  • E-commerce Services
  • Customizability
  • Flexibility

Shopify

Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes.

Pros

  • Ease of Use
  • Easy Integration
  • Quick Setup
  • E-commerce Services
  • Reliability
  • Template Variety