G2 Vendor Directory

Whatso vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricWhatso

by Growby

ActiveCampaign

by ActiveCampaign

Overall rating4.04.4
Review count5214,827
Ease of use8.98.5
Ease of setup8.48.3
Quality of support8.78.7
Meets requirements9.18.9
NPS44.68085163.188467
Small Business55.8%92.0%
Mid-Market28.8%7.1%
Enterprise15.4%0.9%
Total page views4012,380
Total LLM citations102171,147

Whatso

Whatso is one of the only software to have both CRM & Marketing platform bundled in a single software.

Pros

  • Engagement
  • Customer Acquisition
  • Marketing Strategies
  • Reporting
  • Data Analytics
  • Customer Support

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing