G2 Vendor Directory

WHATO CRM vs. Maestra

A side-by-side comparison based on G2 review data.

MetricWHATO CRM

by WHATO

Maestra

by Maestra

Overall rating5.04.8
Review count1181
Ease of use9.98.7
Ease of setup9.98.7
Quality of support9.69.8
Meets requirements9.99.5
NPS10087.5
Small Business100.0%45.8%
Mid-Market0.0%48.6%
Enterprise0.0%5.6%
Total page views2881,694
Total LLM citations2953,911

WHATO CRM

WHATO CRM is a WhatsApp Web–based CRM designed for small businesses and sales teams in LATAM that use WhatsApp as their main sales and customer support channel. It helps organize conversations, automate follow-ups, manage leads visually with Kanban boards, use chatbots and quick replies, and improve response times without relying on complex traditional CRMs.

Pros

    Maestra

    Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal

    Pros

    • Customer Support
    • Ease of Use
    • Helpful
    • Integrations
    • Easy Integration
    • Automation