G2 Vendor Directory

WhatCounts vs. Zoho Campaigns

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

Zoho Campaigns

by Zoho

Overall rating3.44.3
Review count141,043
Ease of use7.18.7
Ease of setup8.68.7
Quality of support8.18.6
Meets requirements8.18.9
NPS-21.42857153.519669
Small Business14.3%79.5%
Mid-Market64.3%17.7%
Enterprise21.4%2.8%
Total page views36895
Total LLM citations622,188

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    Zoho Campaigns

    Zoho Campaigns is a multichannel marketing platform that helps you create, personalize, automate, and measure campaigns across email, SMS, and WhatsApp. With the latest release, Campaigns introduces a more intuitive interface, enabling users to create and launch email campaigns in a single click. It also brings contextual AI into campaign creation, helping you maintain consistent messaging across channels.

    Pros

    • Ease of Use
    • Automation
    • Email Marketing
    • Automation AI
    • Easy Integration
    • CRM Integration