G2 Vendor Directory

WhatCounts vs. Smartlead

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

Smartlead

by Smartlead AI

Overall rating3.44.5
Review count14455
Ease of use7.19.0
Ease of setup8.69.0
Quality of support8.18.8
Meets requirements8.19.0
NPS-21.42857170.353982
Small Business14.3%93.0%
Mid-Market64.3%7.0%
Enterprise21.4%0.0%
Total page views363,841
Total LLM citations655,893

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    Smartlead

    Smartlead is an AI-native outbound sales platform trusted by 100,000+ businesses - combining AI agents, multichannel sequencing, email deliverability infrastructure, and a unified inbox in one flat-priced system. From first prospect to closed deal, without stitching tools together. Smartlead covers the full outbound lifecycle: SmartProspect for verified B2B lead data, SmartAgents for autonomous AI-driven outreach, SmartDialer for AI-powered sales calls with context, SmartDelivery for pre-send inbox placement testing, SmartInfra for dedicated sending servers, SmartSenders for done-for-you

    Pros

    • Ease of Use
    • Customer Support
    • Automation AI
    • Email Marketing
    • Helpful
    • Easy Integration