G2 Vendor Directory

WhatCounts vs. MailBluster

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

MailBluster

by MailBluster

Overall rating3.44.8
Review count1424
Ease of use7.19.3
Ease of setup8.68.8
Quality of support8.19.4
Meets requirements8.19.6
NPS-21.42857187.5
Small Business14.3%95.5%
Mid-Market64.3%4.5%
Enterprise21.4%0.0%
Total page views36485
Total LLM citations6687

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    MailBluster

    Trusted by over 66,000 customers, MailBluster provides powerful and affordable email marketing solutions for businesses of all sizes. From small businesses to large enterprises, the platform offers essential tools for creating, sending, automating, and tracking email campaigns. MailBluster helps you send engaging bulk emails, nurture your audience, and support sales with attractive visuals and automated delivery. Its intuitive email composer makes personalization easy, while built-in AI assistance helps you create images and headings for your campaigns.

    Pros

    • Ease of Use
    • Simple
    • Customer Support
    • Easy Integration
    • Intuitive
    • Affordable