G2 Vendor Directory

WhatCounts vs. iContact

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

iContact

by Ziff Davis

Overall rating3.44.1
Review count141,251
Ease of use7.18.6
Ease of setup8.68.6
Quality of support8.18.9
Meets requirements8.18.6
NPS-21.42857139.542484
Small Business14.3%64.0%
Mid-Market64.3%26.1%
Enterprise21.4%9.8%
Total page views36333
Total LLM citations6890

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    iContact

    Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.

    Pros

    • Ease of Use
    • Easy Creation
    • Contact Management
    • Reliability
    • Email Marketing
    • Simple