G2 Vendor Directory

WhatCounts vs. Dotdigital

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

Dotdigital

by Dotdigital

Overall rating3.44.4
Review count141,245
Ease of use7.18.9
Ease of setup8.68.4
Quality of support8.19.0
Meets requirements8.18.8
NPS-21.42857157.790602
Small Business14.3%40.4%
Mid-Market64.3%46.5%
Enterprise21.4%13.1%
Total page views362,272
Total LLM citations68,904

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    Dotdigital

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results.

    Pros

    • Ease of Use
    • Customer Support
    • Helpful
    • Email Marketing
    • Features
    • Intuitive