G2 Vendor Directory

WhatCounts vs. Kit

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

Kit

by Kit

Overall rating3.44.4
Review count14236
Ease of use7.18.8
Ease of setup8.69.0
Quality of support8.18.8
Meets requirements8.18.9
NPS-21.42857158.695652
Small Business14.3%92.3%
Mid-Market64.3%6.0%
Enterprise21.4%1.7%
Total page views36756
Total LLM citations67,337

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    Kit

    Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online.

    Pros

    • Ease of Use
    • Easy Integration
    • Automation AI
    • Simple
    • Customer Support
    • User-Friendly Interface