G2 Vendor Directory

WhatCounts vs. Campaign Monitor

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

Campaign Monitor

by Marigold

Overall rating3.44.1
Review count14732
Ease of use7.18.8
Ease of setup8.68.8
Quality of support8.18.5
Meets requirements8.18.7
NPS-21.42857137.658674
Small Business14.3%54.2%
Mid-Market64.3%32.0%
Enterprise21.4%13.9%
Total page views361,018
Total LLM citations69,363

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    Campaign Monitor

    Campaign Monitor by Marigold is an email marketing platform for marketers and solopreneurs who own campaign creation end to end. Alongside email it supports transactional email, signup forms, SMS, social and a website builder. Marketing Studio is its AI campaign generator, carrying a campaign from brief to finished asset in a single workflow. It has five components: - Email Workspace generates an on-brand email campaign tailored to a goal you select.

    Pros

    • Ease of Use
    • User-Friendly
    • Easy Setup
    • User Interface
    • Intuitive
    • Easy Creation