G2 Vendor Directory

Visual Visitor Sales Intelligence vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricVisual Visitor Sales Intelligence

by VisualVisitor

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.84.3
Review count95660
Ease of use9.78.7
Ease of setup9.88.6
Quality of support9.59.1
Meets requirements9.18.6
NPS85.26315849.467275
Small Business18.9%27.4%
Mid-Market73.7%57.9%
Enterprise7.4%14.7%
Total page views2951,457
Total LLM citations9269,026

Visual Visitor Sales Intelligence

Empowering Agencies with Scalable Sales Intelligence Visual Visitor partners with marketing and sales agencies to deliver powerful, affordable, and easy-to-use sales intelligence solutions that drive measurable growth for their clients. Built with agencies in mind, our platform helps streamline prospecting, boost engagement, and enhance lead generation — all under your brand through our white-label capabilities. Platform Highlights for Agencies + Person-Level Advertising Deliver hyper-targeted campaigns directly to verified decision-makers.

Pros

  • Contact Information
  • Lead Generation
  • Helpful
  • Accurate Data
  • Data Accuracy
  • Ease of Use

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful