G2 Vendor Directory

Viant Technology vs. Vistar Media

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Vistar Media

by Vistar Media

Overall rating4.24.5
Review count31117
Ease of use8.28.9
Ease of setup8.38.8
Quality of support9.19.8
Meets requirements8.49.2
NPS38.70967752.941176
Small Business38.9%58.8%
Mid-Market40.8%23.5%
Enterprise20.3%17.6%
Total page views537158
Total LLM citations3,735685

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Vistar Media

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions.

Pros

  • Ease of Use
  • Customer Support
  • Audience Targeting
  • Easy Implementation
  • Advertising Customization
  • Client Acquisition