Viant Technology vs. SmartyAds DSP
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | SmartyAds DSP |
|---|---|---|
| Overall rating | 4.2 | 4.5 |
| Review count | 311 | 23 |
| Ease of use | 8.2 | 9.2 |
| Ease of setup | 8.3 | 8.8 |
| Quality of support | 9.1 | 8.8 |
| Meets requirements | 8.4 | 9.2 |
| NPS | 38.709677 | 68.181818 |
| Small Business | 38.9% | 85.7% |
| Mid-Market | 40.8% | 14.3% |
| Enterprise | 20.3% | 0.0% |
| Total page views | 537 | 157 |
| Total LLM citations | 3,735 | 239 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
SmartyAds DSP
SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield.
- Easy Setup
- Ease of Use
- Setup Ease
- Campaign Management
- Customer Support
- Dashboard Usability