G2 Vendor Directory

Viant Technology vs. Pontiac Intelligence

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Pontiac Intelligence

by Pontiac Intelligence

Overall rating4.24.8
Review count31116
Ease of use8.29.6
Ease of setup8.39.8
Quality of support9.19.9
Meets requirements8.49.9
NPS38.70967793.75
Small Business38.9%93.8%
Mid-Market40.8%6.3%
Enterprise20.3%0.0%
Total page views53757
Total LLM citations3,73559

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Pontiac Intelligence

Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’.

Pros

  • Audience Targeting
  • Lead Generation
  • Ease of Use
  • Omni-Channel Marketing
  • Reporting Capabilities
  • Speed