Viant Technology vs. Microsoft Advertising
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | Microsoft Advertising |
|---|---|---|
| Overall rating | 4.2 | 4.3 |
| Review count | 311 | 13 |
| Ease of use | 8.2 | 9.1 |
| Ease of setup | 8.3 | 9.0 |
| Quality of support | 9.1 | 8.0 |
| Meets requirements | 8.4 | 8.2 |
| NPS | 38.709677 | 53.846154 |
| Small Business | 38.9% | 30.8% |
| Mid-Market | 40.8% | 61.5% |
| Enterprise | 20.3% | 7.7% |
| Total page views | 537 | 112 |
| Total LLM citations | 3,735 | 157 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
Microsoft Advertising
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.