Viant Technology vs. mediasmart
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | mediasmart |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 311 | 78 |
| Ease of use | 8.2 | 8.4 |
| Ease of setup | 8.3 | 8.5 |
| Quality of support | 9.1 | 9.1 |
| Meets requirements | 8.4 | 8.3 |
| NPS | 38.709677 | 60.273973 |
| Small Business | 38.9% | 72.4% |
| Mid-Market | 40.8% | 22.4% |
| Enterprise | 20.3% | 5.3% |
| Total page views | 537 | 59 |
| Total LLM citations | 3,735 | 72 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
mediasmart
mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io
- Ease of Use
- Creativity
- Audience Targeting
- Understanding
- Results Delivery
- Versatility