G2 Vendor Directory

Viant Technology vs. MediaMath by Infillion

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

MediaMath by Infillion

by Infillion

Overall rating4.23.9
Review count311126
Ease of use8.27.8
Ease of setup8.37.8
Quality of support9.18.3
Meets requirements8.48.0
NPS38.70967716.101695
Small Business38.9%25.0%
Mid-Market40.8%51.6%
Enterprise20.3%23.4%
Total page views537363
Total LLM citations3,7352,673

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions.

Pros

  • Budget Management
  • Transparency
  • Advertising Management
  • Value
  • Low Costs
  • Features