G2 Vendor Directory

Viant Technology vs. LiveIntent

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

LiveIntent

by LiveIntent

Overall rating4.23.4
Review count31116
Ease of use8.27.4
Ease of setup8.37.1
Quality of support9.16.7
Meets requirements8.47.6
NPS38.709677-18.75
Small Business38.9%31.3%
Mid-Market40.8%43.8%
Enterprise20.3%25.0%
Total page views537102
Total LLM citations3,735368

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

LiveIntent

LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels.

Pros

  • Budget Management
  • Low Costs
  • Results Performance
  • Audience Reach
  • Affordable
  • Efficiency