Viant Technology vs. IQM
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | IQM |
|---|---|---|
| Overall rating | 4.2 | 4.9 |
| Review count | 311 | 11 |
| Ease of use | 8.2 | 9.0 |
| Ease of setup | 8.3 | 9.7 |
| Quality of support | 9.1 | 9.8 |
| Meets requirements | 8.4 | 9.4 |
| NPS | 38.709677 | 100 |
| Small Business | 38.9% | 54.5% |
| Mid-Market | 40.8% | 45.5% |
| Enterprise | 20.3% | 0.0% |
| Total page views | 537 | 280 |
| Total LLM citations | 3,735 | 278 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
IQM
IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations.