G2 Vendor Directory

Viant Technology vs. Gold Lasso

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Gold Lasso

by Gold Lasso

Overall rating4.24.8
Review count31116
Ease of use8.29.6
Ease of setup8.39.4
Quality of support9.110.0
Meets requirements8.49.8
NPS38.70967793.75
Small Business38.9%41.7%
Mid-Market40.8%50.0%
Enterprise20.3%8.3%
Total page views53711
Total LLM citations3,7353

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Gold Lasso

Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.

Pros