G2 Vendor Directory

Viant Technology vs. Demandbase One

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Demandbase One

by Demandbase

Overall rating4.24.4
Review count3112,020
Ease of use8.28.7
Ease of setup8.38.5
Quality of support9.18.9
Meets requirements8.48.7
NPS38.70967757.150101
Small Business38.9%19.9%
Mid-Market40.8%48.0%
Enterprise20.3%32.1%
Total page views5374,000
Total LLM citations3,73526,664

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently.

Pros

  • Ease of Use
  • Lead Generation
  • Insights
  • Features
  • Intent Data
  • Analytics