G2 Vendor Directory

Viant Technology vs. Broadsign

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Broadsign

by Broadsign

Overall rating4.24.4
Review count31115
Ease of use8.27.8
Ease of setup8.38.6
Quality of support9.19.6
Meets requirements8.49.3
NPS38.70967760
Small Business38.9%46.7%
Mid-Market40.8%26.7%
Enterprise20.3%26.7%
Total page views537125
Total LLM citations3,735634

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Broadsign

Broadsign is an end-to-end software solution for media owners and buyers to holistically plan, manage and deliver out-of-home media. For Media owners: Broadsign empowers media owners to efficiently scale, manage, and sell their digital and static out-of-home inventory through automated software, intelligent campaign tools, powerful network operations, and programmatic advertising. For Brands & Agencies: Reach audiences with dynamic and flexible campaigns that deliver quality impressions in real-time.

Pros