G2 Vendor Directory

Viant Technology vs. Basis

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Basis

by Basis Technologies

Overall rating4.24.5
Review count311290
Ease of use8.28.5
Ease of setup8.38.4
Quality of support9.19.6
Meets requirements8.48.9
NPS38.70967764.661654
Small Business38.9%64.8%
Mid-Market40.8%27.9%
Enterprise20.3%7.2%
Total page views537662
Total LLM citations3,7354,169

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.

Pros

  • Features
  • Ease of Use
  • Account Management
  • Reps Support
  • Team Helpfulness
  • Helpful