Viant Technology vs. Basis
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | Basis |
|---|---|---|
| Overall rating | 4.2 | 4.5 |
| Review count | 311 | 290 |
| Ease of use | 8.2 | 8.5 |
| Ease of setup | 8.3 | 8.4 |
| Quality of support | 9.1 | 9.6 |
| Meets requirements | 8.4 | 8.9 |
| NPS | 38.709677 | 64.661654 |
| Small Business | 38.9% | 64.8% |
| Mid-Market | 40.8% | 27.9% |
| Enterprise | 20.3% | 7.2% |
| Total page views | 537 | 662 |
| Total LLM citations | 3,735 | 4,169 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
Basis
Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.
- Features
- Ease of Use
- Account Management
- Reps Support
- Team Helpfulness
- Helpful