ZoomInfo vs. Dun & Bradstreet
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | ZoomInfo | Dun & Bradstreet |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 12,989 | 1,557 |
| Review growth (QoQ) | -4.8% | -33.3% |
| Products on G2 | 4 | 6 |
| Categories covered | 35 | 23 |
| Best category rank | #1 in Sales Intelligence | #2 in Financial Analysis |
| Small Business | 22.9% | 40.6% |
| Mid-Market | 52.1% | 31.7% |
| Enterprise | 25.0% | 27.6% |