WPP vs. The Sales Factory
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | WPP | The Sales Factory |
|---|---|---|
| Avg. rating | 3.8 | 4.4 |
| Total reviews | 48 | 84 |
| Review growth (QoQ) | — | -71.4% |
| Products on G2 | 2 | 1 |
| Categories covered | 3 | 3 |
| Best category rank | #4 in Market Research Services | #8 in Outsourced Sales Providers |
| Small Business | 33.3% | 55.3% |
| Mid-Market | 22.9% | 42.1% |
| Enterprise | 43.8% | 2.6% |