WPP vs. Mintel Group Ltd
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | WPP | Mintel Group Ltd |
|---|---|---|
| Avg. rating | 3.8 | 4.5 |
| Total reviews | 48 | 35 |
| Review growth (QoQ) | — | — |
| Products on G2 | 2 | 1 |
| Categories covered | 3 | 1 |
| Best category rank | #4 in Market Research Services | #5 in Market Research Services |
| Small Business | 33.3% | 31.4% |
| Mid-Market | 22.9% | 40.0% |
| Enterprise | 43.8% | 28.6% |