WPP vs. CIENCE
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | WPP | CIENCE |
|---|---|---|
| Avg. rating | 3.8 | 3.7 |
| Total reviews | 48 | 180 |
| Review growth (QoQ) | — | — |
| Products on G2 | 2 | 1 |
| Categories covered | 3 | 7 |
| Best category rank | #4 in Market Research Services | #8 in Email Marketing Services |
| Small Business | 33.3% | 58.1% |
| Mid-Market | 22.9% | 38.0% |
| Enterprise | 43.8% | 3.9% |