Willow vs. Zapier
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Willow | Zapier |
|---|---|---|
| Avg. rating | 4.9 | 4.5 |
| Total reviews | 99 | 2,101 |
| Review growth (QoQ) | +700.0% | -93.6% |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 16 |
| Best category rank | #3 in AI Governance Tools | #1 in iPaaS |
| Small Business | 3.1% | 71.3% |
| Mid-Market | 70.4% | 24.2% |
| Enterprise | 26.5% | 4.5% |