G2 Vendor Directory

Webtrends Optimize vs. Insider One

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

MetricWebtrends OptimizeInsider One
Avg. rating4.84.7
Total reviews2301,432
Review growth (QoQ)-88.9%-64.5%
Products on G211
Categories covered513
Best category rank#18 in A/B Testing#1 in E-Commerce Personalization
Small Business40.0%27.9%
Mid-Market40.4%45.7%
Enterprise19.6%26.4%