Twilio vs. Klaviyo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Twilio | Klaviyo |
|---|---|---|
| Avg. rating | 4.2 | 4.6 |
| Total reviews | 1,921 | 1,370 |
| Review growth (QoQ) | -76.3% | -83.3% |
| Products on G2 | 8 | 1 |
| Categories covered | 26 | 15 |
| Best category rank | #5 in E-Commerce Data Integration | #2 in Pop-Up Builder |
| Small Business | 53.7% | 81.9% |
| Mid-Market | 34.2% | 16.4% |
| Enterprise | 12.1% | 1.6% |