TikTok vs. Captiv8
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | TikTok | Captiv8 |
|---|---|---|
| Avg. rating | 4.2 | 4.7 |
| Total reviews | 144 | 505 |
| Review growth (QoQ) | -100.0% | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 2 |
| Best category rank | #1 in Mobile Advertising | #5 in Influencer Marketing Platforms |
| Small Business | 66.9% | 24.6% |
| Mid-Market | 26.1% | 25.0% |
| Enterprise | 7.0% | 50.4% |