The Trade Desk vs. illumin
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | The Trade Desk | illumin |
|---|---|---|
| Avg. rating | 4.4 | 4.3 |
| Total reviews | 191 | 157 |
| Review growth (QoQ) | -52.0% | +37.5% |
| Products on G2 | 1 | 1 |
| Categories covered | 10 | 6 |
| Best category rank | #2 in Display Advertising | #4 in Demand Side Platform (DSP) |
| Small Business | 33.2% | 60.7% |
| Mid-Market | 43.3% | 30.0% |
| Enterprise | 23.5% | 9.3% |