The Insight Collective vs. WPP
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | The Insight Collective | WPP |
|---|---|---|
| Avg. rating | 4.5 | 3.8 |
| Total reviews | 25 | 48 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 2 |
| Categories covered | 3 | 3 |
| Best category rank | #39 in Lead Generation Services | #4 in Market Research Services |
| Small Business | 8.0% | 33.3% |
| Mid-Market | 56.0% | 22.9% |
| Enterprise | 36.0% | 43.8% |