Substrata vs. Apollo.io
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Substrata | Apollo.io |
|---|---|---|
| Avg. rating | 4.9 | 4.7 |
| Total reviews | 1,132 | 9,851 |
| Review growth (QoQ) | -31.9% | +7.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 27 |
| Best category rank | #4 in Revenue Operations & Intelligence (RO&I) | #2 in Lead Capture |
| Small Business | 44.3% | 66.9% |
| Mid-Market | 39.8% | 28.4% |
| Enterprise | 15.9% | 4.7% |