Substack vs. #paid
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Substack | #paid |
|---|---|---|
| Avg. rating | 4.3 | 4.7 |
| Total reviews | 17 | 431 |
| Review growth (QoQ) | -100.0% | -93.3% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 2 |
| Best category rank | #2 in Owned Media | — |
| Small Business | 82.4% | 81.9% |
| Mid-Market | 17.6% | 13.7% |
| Enterprise | 0.0% | 4.4% |