Substack vs. Ghost Foundation
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Substack | Ghost Foundation |
|---|---|---|
| Avg. rating | 4.3 | 4.0 |
| Total reviews | 17 | 40 |
| Review growth (QoQ) | -100.0% | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 3 |
| Best category rank | #2 in Owned Media | #7 in Owned Media |
| Small Business | 82.4% | 78.9% |
| Mid-Market | 17.6% | 13.2% |
| Enterprise | 0.0% | 7.9% |