Start.io vs. TikTok
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Start.io | TikTok |
|---|---|---|
| Avg. rating | 4.5 | 4.2 |
| Total reviews | 42 | 144 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 3 |
| Best category rank | #9 in App Monetization Platforms | #1 in Mobile Advertising |
| Small Business | 50.0% | 66.9% |
| Mid-Market | 35.7% | 26.1% |
| Enterprise | 14.3% | 7.0% |