StackAdapt vs. illumin
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | StackAdapt | illumin |
|---|---|---|
| Avg. rating | 4.7 | 4.3 |
| Total reviews | 905 | 157 |
| Review growth (QoQ) | +78.9% | +37.5% |
| Products on G2 | 1 | 1 |
| Categories covered | 7 | 6 |
| Best category rank | #1 in Display Advertising | #4 in Demand Side Platform (DSP) |
| Small Business | 62.1% | 60.7% |
| Mid-Market | 31.9% | 30.0% |
| Enterprise | 6.0% | 9.3% |