Squid vs. Act-On Software
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Squid | Act-On Software |
|---|---|---|
| Avg. rating | 4.8 | 4.1 |
| Total reviews | 14 | 1,071 |
| Review growth (QoQ) | -100.0% | -90.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 9 |
| Best category rank | #38 in Visitor Identification | #14 in Lead Scoring |
| Small Business | 100.0% | 39.0% |
| Mid-Market | 0.0% | 49.4% |
| Enterprise | 0.0% | 11.6% |