Shopify vs. Big Cartel
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Shopify | Big Cartel |
|---|---|---|
| Avg. rating | 4.4 | 4.6 |
| Total reviews | 6,587 | 103 |
| Review growth (QoQ) | -76.5% | +7000.0% |
| Products on G2 | 8 | 1 |
| Categories covered | 11 | 1 |
| Best category rank | #1 in E-Commerce Platforms | #8 in E-Commerce Platforms |
| Small Business | 78.0% | 93.2% |
| Mid-Market | 17.3% | 3.9% |
| Enterprise | 4.8% | 2.9% |