Shape Software vs. HubSpot
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Shape Software | HubSpot |
|---|---|---|
| Avg. rating | 4.8 | 4.4 |
| Total reviews | 166 | 38,053 |
| Review growth (QoQ) | — | +273.3% |
| Products on G2 | 2 | 12 |
| Categories covered | 13 | 63 |
| Best category rank | #2 in Mortgage Point of Sale (POS) | #1 in Marketing Automation |
| Small Business | 52.7% | 56.5% |
| Mid-Market | 39.4% | 38.2% |
| Enterprise | 7.9% | 5.3% |