Retargeting vs. Rakuten Advertising
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Retargeting | Rakuten Advertising |
|---|---|---|
| Avg. rating | 4.1 | 4.3 |
| Total reviews | 13 | 94 |
| Review growth (QoQ) | — | -50.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 5 |
| Best category rank | #23 in Retargeting | #37 in Affiliate Marketing |
| Small Business | 69.2% | 55.8% |
| Mid-Market | 23.1% | 25.6% |
| Enterprise | 7.7% | 18.6% |