Ratio vs. Affirm
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Ratio | Affirm |
|---|---|---|
| Avg. rating | 4.6 | 4.3 |
| Total reviews | 40 | 59 |
| Review growth (QoQ) | -31.3% | — |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 2 |
| Best category rank | #2 in Recurring Revenue Finance | #4 in Installment Payment and Buy Now Pay Later (BNPL) |
| Small Business | 2.9% | 78.2% |
| Mid-Market | 58.8% | 16.4% |
| Enterprise | 38.2% | 5.5% |