Rakuten Advertising vs. Awin
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Rakuten Advertising | Awin |
|---|---|---|
| Avg. rating | 4.3 | 4.2 |
| Total reviews | 94 | 632 |
| Review growth (QoQ) | -50.0% | +113.6% |
| Products on G2 | 1 | 1 |
| Categories covered | 5 | 2 |
| Best category rank | #37 in Affiliate Marketing | #2 in Affiliate Marketing |
| Small Business | 55.8% | 67.6% |
| Mid-Market | 25.6% | 26.4% |
| Enterprise | 18.6% | 6.0% |