Profound vs. Similarweb
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Profound | Similarweb |
|---|---|---|
| Avg. rating | 4.5 | 4.5 |
| Total reviews | 1,133 | 1,671 |
| Review growth (QoQ) | -98.9% | -31.0% |
| Products on G2 | 1 | 5 |
| Categories covered | 3 | 16 |
| Best category rank | #2 in Answer Engine Optimization (AEO) | #1 in Digital Advertising Intelligence |
| Small Business | 20.4% | 26.0% |
| Mid-Market | 50.6% | 42.8% |
| Enterprise | 29.0% | 31.3% |