Profound vs. Moz
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Profound | Moz |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 1,133 | 1,103 |
| Review growth (QoQ) | -98.9% | -50.0% |
| Products on G2 | 1 | 3 |
| Categories covered | 3 | 5 |
| Best category rank | #2 in Answer Engine Optimization (AEO) | #23 in SEO Tools |
| Small Business | 20.4% | 66.5% |
| Mid-Market | 50.6% | 26.5% |
| Enterprise | 29.0% | 6.9% |