Popular Pays vs. inBeat
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Popular Pays | inBeat |
|---|---|---|
| Avg. rating | 4.4 | 4.9 |
| Total reviews | 279 | 585 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 1 |
| Best category rank | #42 in Influencer Marketing Platforms | #17 in Influencer Marketing Platforms |
| Small Business | 38.4% | 97.2% |
| Mid-Market | 39.4% | 2.4% |
| Enterprise | 22.2% | 0.3% |