Point of Reference vs. Impact
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Point of Reference | Impact |
|---|---|---|
| Avg. rating | 4.6 | 4.4 |
| Total reviews | 52 | 2,803 |
| Review growth (QoQ) | — | -32.7% |
| Products on G2 | 1 | 3 |
| Categories covered | 1 | 16 |
| Best category rank | #12 in Customer Advocacy | #1 in Influencer Marketing Platforms |
| Small Business | 3.9% | 77.5% |
| Mid-Market | 21.6% | 17.4% |
| Enterprise | 74.5% | 5.0% |